Movement for the modern day girl.

BEND is a subscription based yoga studio that gives you the skills to bring mindfulness and movement into your everyday life. The BEND brand identity was brought to life through the elegant and effortless practice of yoga. Designed to appeal to a distinctly female audience, the pastel colours convey mindfulness paired into an elegant combination of classic typography and effortless line art that is easy on the eye.

We often set our intention before a yoga class, and the intention with BEND yoga is that of fun, elegance, flexibility and strength. See below for the brand development.