Coach Zedd approached us with a vision of moving from a traditional personal training and CrossFit coach to a performance visionary, where Zedd’s clients could unlock their potential. 

After being briefed by Coach Zedd we developed the brand identity for Limitless Performance - way of energising the local Crossfit and Fitness community beyond tradition personal training, conveying motivation, excitement in a way that helps to demonstrate and visualise limitlesss performance.

Using Zedd’s large owned social media base Limitless Performance was launched with a fast, high energy motivational instagram reel. We leveraged trending sounds to move beyond Zedd’s existing following base and delivered exceptional reach and engagement from a purely organic post. Following an overwhelmingly positive response we’ve seen the brand identity rolled out across clothing, and social creative, reaching more people to unlock their Limitless Potential.